Our Story
The dealership model is broken. We fixed it.
Superior Auto Brokers was built for buyers, not dealerships. We source, negotiate, and deliver your next vehicle — without the games.
Built for buyers, not dealerships.
After decades working inside the automotive industry, our founder Steven Kroo saw the same story play out thousands of times: buyers walking into dealerships informed, leaving feeling taken advantage of.
Superior Auto Brokers exists to flip that dynamic. We work exclusively for the buyer — sourcing vehicles at true market value, negotiating on your behalf, and handling every detail from search to delivery.
No commissions from dealers. No upsells. No pressure. Just the car you want, at a price that's actually fair.
Why Superior.
The difference is who we work for.
We work for you
No dealer relationships, no kickbacks. Our only incentive is getting you the best deal possible.
Nationwide reach
We source from dealer networks, auctions, and private sellers across the country — not just your local lot.
Transparent pricing
You see exactly what we paid and exactly what you're paying. No mystery fees, no last-minute add-ons.
White-glove delivery
We handle transport, paperwork, and registration. Your vehicle arrives ready to drive.
The team.
People who know cars — and know how to get a deal.
Steven Kroo
ceo and head client advisor
With over 43 years in the Automotive Industry, Steve strives for perfection in assisting buyers negotiate the best possible price on their new or used vehicle. He will also help with Insurance Claim negotiation and Automotive Reconditioning which will help net you top dollar for your trade in or damaged vehicle.
James Okafor
Sourcing Specialist
With deep ties to dealer networks across the country, James finds vehicles others can't — often before they hit the open market.
Ready to find your next vehicle?
Tell us what you want and we handle the rest — no dealership required.